McLaren
SRA worked closely with both our client and McLaren to ensure that the design of the spaces, finishes and integrated technologies work seamlessly to achieve the brand aspiration: to tell the story of McLaren and to link the customer, the retailer and the factory together. This helps develop the foundations of a long term connection between the customer and the brand.
Grange McLaren Hatfield
Working with our client, Cambria Automobiles, we developed a scheme on a constrained but prominent site in Hatfield. As part of a multi-franchise site, the dealership creates a stunning environment to showcase the product. It was essential that the brand quality associated with the cars was incorporated into the scheme, to ensure that the customer experience is enhanced.
